SNITCH Reframes Men’s Body Positivity Through ‘Everyone Has an Opinion’ Campaign

Menswear brand SNITCH has launched a new digital campaign titled Everyone Has an Opinion, aiming to spark conversation around body positivity for men by shifting the narrative away from validation and transformation toward freedom from judgment.

The campaign seeks to reposition body positivity as a universal truth for men—one that rejects labels, unsolicited opinions, and the pressure to seek approval. Instead, it highlights a silent reality, men are not looking to be validated for their bodies but to be free from constant scrutiny.

Anchored by a 60–75 second digital brand film, the campaign adopts an observational, grounded tone, capturing men in everyday moments. The film portrays a man navigating a stream of critical comments and advice that play out as background voices—mirroring the constant judgments men encounter. Initially hesitant and instinctively adjusting his choices, the protagonist pauses, reflects, and ultimately chooses to move forward, ignoring the noise around him.

Without relying on transformations, explanations, or overt callouts, the film concludes with a simple message: Everyone has an opinion. Style doesn’t need one. 

Commenting on the campaign, Chetan Siyal, Chief Marketing Officer at SNITCH, said, “The brand aims to address issues affecting men in real time, including social media scrutiny, emotional expression, and the need for empathy-driven conversations.”

SNITCH has consistently positioned itself as a brand focused on confidence through style rather than “fixing” bodies. With the new campaign, the company reinforces body positivity as a core brand belief rather than a size-specific or moment-led inclusion effort. The campaign operates at the brand level and emphasises inclusion through representation rather than explanation.