ASICS Onboards Shivam Dube and Varun Chakravarthy as Brand Athletes Ahead of T20 World Cup

ASICS, the global Japanese sportswear brand, onboarded Indian cricketers Shivam Dube and Varun Chakravarthy as brand athletes, marking the launch of its latest campaign ahead of India T20 Worldcup. The campaign titled ‘Move your body, move your mind’ reinforces ASICS' 75-year commitment to the transformative power of movement for physical and mental wellbeing.

Rajat Khurana, Managing Director, ASICS India and South Asia said, “At ASICS, we have always been inspired by transformation journeys built on grit, self-belief and consistency. Shivam and Varun represent two different expressions of the modern Indian athlete.”

Expressing his thoughts on collaboration, Shivam Dube said, "This partnership feels like a natural extension of the mindset I’ve built over the years and I’m excited to represent a brand that champions balance, purpose and long-term evolution.”

While Varun Chakravarthy said, “ASICS’ ‘Sound Mind, Sound Body’ philosophy reflects how I approach the game and my training. I’m excited to be part of a brand that values long-term development and balance, both on and off the field.”

Shivam Dube and Varun Chakravarthy bring distinct yet complementary strengths to ASICS’ growing athlete portfolio. Cricket as a sport demands resilience, durability and efficient movement. The campaign powers the movement, reinforcing ASICS’ mission to inspire people everywhere to experience the uplifting benefits of movement.