HELL ENERGY DRINK Welcomes Cricketer Mohammed Siraj to Its India Team

HELL ENERGY DRINK has signed Mohammed Siraj as its brand ambassador in India. Known for his ability to deliver under pressure, Siraj’s association aligns with the brand’s philosophy. The association is a natural extension of HELL ENERGY DRINK’s positioning.

Siraj joins the brand’s India roster, which also includes batsman Shreyas Iyer.

From the brand’s perspective, Siraj’s on-field persona and his rise from humble beginnings to becoming a dependable fast bowler mirror the brand’s global identity. Known for wearing his emotions on his sleeve, he is perceived as a self-made athlete making him a symbol for the brand. His connection with younger audiences, especially in emerging markets, adds further depth to the partnership. This association highlights authenticity rather than star value alone.

Commenting on the association, Unnikannan Gangadharan, Director, HELL ENERGY PRIVATE LIMITED, said the brand sees Siraj as an embodiment of its DNA, fearless, relentless and deeply connected with today’s youth through his journey and on-field intensity.

Sharing his thoughts on the partnership, Mohammed Siraj said, “I have always believed in giving my 100% on the field, no matter what the situation is. That mindset is what connects me strongly with HELL ENERGY DRINK. The brand stands for intensity, performance and pushing boundaries, values that I truly believe in.”

The partnership is aimed at highlighting shared values rather than celebrity endorsement.