Sonata, one of the largest-selling watch brands in India from Titan Company Ltd., unveiled a brand film campaign, Watch Out For Us, spotlighting a new generation driven by purpose, pace, and self-belief. The brand enjoys a robust annual sales volume of over 5 million watches, supported by a strong retail network of over 8,000 dealers nationwide.
Positioning style as an expression of movement and mindset, the new ad campaign reinforces Sonata’s association with those forging their own paths through hustle and determination.
Ranjani Krishnaswamy, Chief Marketing Officer, Analog watches at Titan Company said “As a value-led fashion watch brand, our strategy is anchored in relevance, accessibility and aspiration. We are focused on building a brand that not only reflects the cultural pulses of emerging achievers but also enables their journeys - positioning Sonata as a credible, contemporary choice for the next wave of India’s growth consumer.”
Through this campaign, Sonata aims to emerge as a symbol of forward momentum for a generation that is constantly moving ahead.
