Aurelia Launches SS’26 Collection with Ananya Panday

Aurelia, from the house of Aditya Birla Fashion and Retail Limited, has launched  its Spring Summer ’26 collection under the vibrant #HameshaTrending campaign, starring Bollywood actor Ananya Pandey. With this new collection, the brand celebrates women who want to look in-trend, confident, and effortlessly stylish every day. 

Crafted in breathable fabrics like cotton and lightweight blends, the collection prioritizes comfort and season-appropriate dressing ensuring versatility across everyday wear, festive occasions, summer celebrations and travel. 

Anant Daga, Chief Executive Officer - TCNS Division, Aditya Birla Fashion and Retail Limited added, “Ananya’s strong connect with young consumers further amplifies this vision and aligns perfectly with the brand’s growth ambitions. With this sharp positioning, we are reinforcing Aurelia’s role as the go-to destination for the latest trends in Indian wear. The Spring Summer ’26 collection and #HameshaTrending campaigns are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”

Unfolding across nine distinct trend stories, SS’26 reflects Aurelia’s strongest and most relevant design pillars. The collection highlights trends in Indian wear to the forefront. The collection also extends Aurelia’s lifestyle-led design approach through its Mom & Me range, offering coordinated silhouettes that allow mothers and daughters to share modern style moments. The Spring Summer ’26 collection is now available across Aurelia stores and online platforms nationwide.