boAt Expands UAE Footprint with Entry into Lulu Hypermarkets

boAt an Indian wearables and audio brand has expanded its retail footprint in the UAE with its entry into Lulu Hypermarket stores, marking a key milestone in its regional growth strategy. Already present across online and offline channels in the UAE, the brand will now be available at prominent Lulu locations including Barsha, DSO, Al Wahda and Khalidiya, enhancing accessibility to its range of stylish, high-quality audio and lifestyle products.

Consumers can now experience boAt’s offerings, like True Wireless Earbuds (TWS), Portable Speakers, and Headphones - along with its premium audio range, Nirvana and charging solutions, including power banks.

Commenting on the partnership, Gaurav Nayyar, CEO of boAt, said, “boAt has always been about making world-class audio experiences accessible and stylish. Our presence at Lulu Hypermarkets is another step towards deepening our connection with UAE consumers and expanding our offline reach through trusted retail partners.”

Mujeeb Rehiman, Director - Buying, Lulu Group International, added, “ With boAt now available across our outlets, UAE consumers can easily access one of the world’s most loved audio brands.”

The expansion into Lulu Hypermarkets reinforces boAt’s vision of becoming a global lifestyle audio powerhouse, while ensuring UAE (Dubai, Abu Dhabi, Sharjah, and other key cities) consumers can experience, explore, and enjoy the brand up close across several key cities.