Nykaa Launches Korean Skincare Brand Medicube in India

Nykaa announces the arrival of Korean skincare brand Medicube to India, expanding its global beauty portfolio. Known for its clinically tested, results-focused products that have gained viral popularity worldwide, the brand will make its India debut on Nykaa from February 20. Launched in partnership with APR Corporation, medicube will be available across Nykaa’s online platforms and select retail stores, marking its entry into the country through an omnichannel approach.

Driven by a results-first philosophy, medicube combines dermatologist-tested formulations with advanced skincare technology, delivering targeted solutions for real skin concerns from pores and pigmentation to elasticity, hydration, and glow.

Over the last decade, Nykaa has shaped India’s K-beauty revolution, through its dedicated Korean Beauty Store online and an expansive network of 280+ retail stores pan-India, Nykaa has cemented its position as the exclusive launchpad for breakthrough disruptors. The arrival of medicube strengthens a category Nykaa has already scaled and mainstreamed, further expanding access to globally trending, performance-driven Korean beauty for Indian consumers across markets.

Making its India debut with its most sought-after ranges — Zero, PDRN, Collagen and Deep Vita C — Medicube brings a results-led skincare portfolio designed to target multiple concerns while supporting overall skin health. The brand is now available on Nykaa’s website, app, and select stores across India, with prices ranging from INR 1,600 to INR 2,600.