Infinix Introduces NOTE Edge, Rolls Out ‘World Take NOTE’ Digital Campaign

Infinix India has expanded its NOTE series portfolio with the launch of NOTE Edge, unveiling a high-impact brand film under its #WorldTakeNote campaign. Conceptualized by Havas Creative India, the digital campaign features cricketer Yashasvi Jaiswal as the brand ambassador for the NOTE series reinforcing Infinix’s commitment to delivering performance and innovation.

The NOTE Edge comes with Android 16 based XOS 16, offering improved personalization, fluid animations and smarter AI features. It is powered by India’s 1st MediaTek Dimensity 7100 SoC with ultra fast charging, all packaged in a sleek 7.2mm stylish design with One Tap AI Button. 

The campaign features a 77-second film drawing a parallel between Jaiswal’s journey from being doubted to being discussed and Infinix’s belief system as a challenger tech brand that backs raw, uncompromising performance and lasting value.

Yashasvi Jaiswal, Indian Cricketer said “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self belief matter more than noise around you.This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”

Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India said, “Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive.This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”

With this launch, Infinix reinforces its commitment to delivering tangible, everyday performance for India’s ambitious youth - students, gamers, creators, and first-time achievers who demand speed, power, and reliability without compromise.