Spinny Launches ‘The Master’ Campaign with Sachin Tendulkar

Spinny has launched a new brand campaign, ‘The Master: India’s Most-Trusted and Loved Car Home’, featuring cricket icon Sachin Tendulkar. The campaign underscores the brand’s trust-led positioning, aligning its ten-year journey with Tendulkar’s legacy of consistency, discipline and credibility.

With over five lakh families served and more than 10,000 refurbished high-quality cars available on the platform at any given time, Spinny has built a system grounded in clear pricing, detailed inspections, structured refurbishments, and dependable post-sale support. The focus has always been simple: to replace doubt with confidence and effort with ease. The result is not just scale, but belief and a proven track record.

The digital campaign is anchored in the belief that trust is earned through consistent action over time. It brings this philosophy to life through a series of films that showcase Spinny’s seamless and transparent car-buying and selling experience, reinforcing its commitment to reliability at every step of the journey.

The films premiered during the India–Pakistan match at the ICC Men's T20 World Cup and went live simultaneously across YouTube, Instagram, and leading OTT platforms, ensuring nationwide reach.

Commenting on the same, Sachin Tendulkar said, “Excellence comes with consistency and earning trust over time. Over the last decade, Spinny has shown that, "Whether you are buying a car you love or selling one you have cherished, trust makes all the difference.”

Niraj Singh, Founder and CEO, Spinny, added:  Every process we build, and every promise we make, are rooted in transparency and reliability. Becoming India’s most-trusted car home is not just a milestone; it is a responsibility we carry forward every single day.”

Through “The Master” campaign, Spinny reflects on ten years of reshaping India’s used-car ecosystem, connecting buyers and sellers through a trusted, transparent, and seamless experience.