Balaji Telefilms Unveils Family-First Digital App ‘Kutingg’

Balaji Telefilms Limited has announced the launch of Kutingg, a new-age entertainment app positioned as a family-first digital destination. The platform goes live on 11th September 2025, marking the company’s next phase in digital content expansion.

Kutingg is designed for mobile-first audiences and will offer a mix of fiction, non-fiction, talk shows, films, and snackable short-form content. It also incorporates vertical video formats to align with evolving consumption patterns. Programming will be curated across segments such as Daily Dose of Entertainment (Pyaar Kii Raahein, Saas, Bahu aur Swaad), Weekend Binge (Cheerleader), Superstar Library (Bose, Mentalhood), and non-fiction/chat shows including Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, and Game Plans.

Speaking on the launch, Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, said:
"At Balaji, our journey has always been about anticipating how stories are experienced and staying ahead of audience expectations. Today’s audiences want stories that are sharper, shorter, and more personal—and Kutingg is our answer to that. This is not just another entertainment app; it is a family-first destination that offers Kadak stories across fiction and non-fiction, from snackable content to immersive limited series, and even vertical formats for a new-age viewing experience. With Kutingg, we want to give audiences more than just shows—we want to deliver moments that bring families together, stories that spark conversations, and entertainment that truly stays with them."

Adding to this, Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd, said:
"Kutingg represents more than just a platform, it is an ecosystem where content, creators, and audiences meet on common ground. With its wide spectrum of genres and fresh storytelling, we are opening up new opportunities for brands, advertisers, and partners to connect with audiences in more meaningful ways. Our vision is to make Kutingg not just India’s preferred family-first entertainment destination, but also a space where innovation in content and commerce thrive together. This is the next step in Balaji’s mission to redefine how entertainment is consumed, shared, and celebrated across every screen in the country."

With Kutingg, Balaji is positioning itself in the OTT ecosystem with a focus on family-centric storytelling, advertiser engagement, and mobile-first formats, reinforcing its role as one of India’s most influential content creators.