House of Kraft Expands Global Presence, Strengthens Brand with New Facility and SBI Backing

House of Kraft, the lifestyle and décor brand known for its handcrafted products, is stepping up its global play with a sharper focus on brand-led expansion and export growth. The company has secured a cash credit facility from the State Bank of India (SBI) under its SME programme to scale production, streamline operations, and strengthen its global supply chain.

The move aligns with House of Kraft’s broader brand-building strategy — expanding its presence in key international markets such as the US, UK, and Middle East, while reinforcing its positioning around sustainable craftsmanship and ethical production.

With a new 5,000 sq. ft. manufacturing hub in Delhi, operational since August 2025, the company has consolidated production across its three brands to drive efficiency, design consistency, and faster turnaround times. The facility also integrates women-led teams and sustainable materials such as Sunbrella’s fade-resistant fabrics and UltraLeather’s animal-free upholstery, supporting the brand’s sustainability commitments.

Co-founder Neha Khanna said the expansion marks “a pivotal step in enhancing production capacity and ensuring traceability across our supply chain,” adding that the move supports the company’s fair-trade and responsible sourcing goals.

The fresh capital infusion will be used to scale exports and strengthen brand presence in premium décor retail channels globally. With a projected 3–5x annual growth rate and a target to cross USD 1 million in revenue in the next fiscal year, House of Kraft is positioning itself as a modern Indian lifestyle brand with global relevance.

By blending craft heritage with contemporary branding, House of Kraft aims to build a differentiated identity in the cluttered lifestyle segment — one rooted in purpose, provenance, and premium appeal.