K Formula Launches Molecular Haircare Brand with Peptide Technology

K Formula has launched what it calls India’s first peptide-powered molecular haircare brand. Founded by entrepreneur Anoushka Adya, the brand debuts with a six-step repair ritual that it says delivers visible results in five minutes.

The product range includes a Peptide Hair Corrector (pre-shampoo), Peptide Shampoo, Peptide Conditioner, Molecular Leave-In Magic Mask, Molecular Repair Hair Oil, and a Peptide Dry Shampoo. Each product is vegan, sulphate-free, cruelty-free, and color-safe, priced between Rs 700 and Rs 1,500.

“K Formula is deeply personal to me. For years, I searched for solutions that went beyond cosmetic quick fixes, and I knew Indian consumers deserved better. With peptides, we finally have the science to deliver true repair transformation you can see and feel in minutes. For me, this isn’t just about products; it’s about shifting the way we think about hair health in India,” said Anoushka Adya, Founder and CEO, K Formula.

Delhi-based hairstylist Sahib Mongia has joined as the brand’s first official ambassador. “As a stylist, I’ve tested every major global product on my clients over the years, but nothing has excited me like K Formula. The results are instant, visible, and lasting. This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare,” said Mongia.

The company says its formulation uses peptide technology to reconnect broken keratin chains and rebuild hair structure from within. Consumer trials conducted by the brand indicated that over 90% of participants reported softer and smoother hair after one wash.

“We’re not just selling formulas; we’re reimagining haircare for a new generation. It’s about creating a culture of hair health in India, where repair, strength, and longevity matter as much as beauty,” said Adya.