Koshi Naturals to launch in FMCG market with focus on traditional foods

Koshi Naturals is entering into FMCG market with a portfolio of products positioned around purity, traceability and farmer-linked sourcing. The brand is Co Founded by Akshay Kumar (CEO and Founder of The Black Lover and Co Founder of Koshi Naturals),Rishabh Shukla(Co Founder of Koshi Naturals),Aarshabh Shukla (Co Founder of Koshi Naturals).The brand’s first line includes Bhagalpuri Katarni Rice and Makhana — both Geographical Indication (GI) tagged — along with Chana Sattu, Danedar Desi Ghee and Katarni Poha.

In a segment where established players such as ITC’s Aashirvaad and Tata Sampann are expanding their packaged staples businesses, Koshi Naturals is looking to build differentiation by foregrounding origin-linked products and traditional preparation methods. The company said it has put in place farm-to-pack traceability and quality checks across its supply chain.

“Every product in our portfolio is tied to its place of origin and reflects both cultural heritage and nutritional value,” the company said in a statement. It added that the brand’s model is designed to ensure fairer pricing for producers while offering consumers certified, unadulterated staples.

The launch products will be available across Delhi NCR through modern trade outlets, e-commerce platforms and quick-commerce partners such as Blinkit. Expansion into other metros is planned in subsequent phases.

Founded this year, Koshi Naturals has articulated four brand pillars — purity, tradition, truth and wellness — and said its long-term goal is to curate a wider portfolio of natural and traditional foods to establish a presence in the health-focused FMCG segment.