Lacoste Courts Indian Festivities with ‘Court of Light’ Campaign

As the festive season begins, Lacoste has launched its new campaign ‘Court of Light’, linking the brand’s tennis roots with India’s growing appetite for culture-led fashion. The campaign also marks the launch of the Lacoste Sleeveless Jacket, developed specifically for the Indian market.

Set on a tennis court, the campaign visualizes a festive get-together where friends and family share a meal before a casual match — a reflection of Lacoste’s effort to connect its global sport heritage with local celebration themes.

The new sleeveless jacket can be paired with Lacoste’s knitted kurtas, polos, shirts, or T-shirts — part of the brand’s move to build a product line that fits India’s climate and festive wear habits.

“Festive moments in India are rich with tradition, emotion, and expression – and Lacoste is proud to be part of that cultural rhythm,” said Rajesh Jain, Managing Director and CEO, Lacoste India. “With the Court of Light campaign and the new sleeveless jacket, we bring together the brand’s French heritage and India’s festive energy.”

For Lacoste India, the campaign signals a continued focus on local relevance and seasonal storytelling. As global fashion brands compete for share during India’s festival-led consumption cycle, the ability to create locally resonant products and content is becoming a key differentiator.