Meta’s new AI tools help brands and creators create, personalise, and share ads faster, with features like AI dubbing, persona-based creatives, and easier creator collaborations.
The latest update introduces several new AI-driven creative tools designed to help marketers tailor content to different audiences without increasing production time or cost
Meta has expanded its suite of generative AI and creator tools for advertisers, giving brands new ways to create multilingual campaigns, personalize ad creatives, and collaborate with creators on Facebook and Instagram. The update builds on the company’s Advantage+ creative suite, used by nearly two million advertisers worldwide, as Meta deepens its focus on AI-led performance marketing.
The latest update introduces several new AI-driven creative tools designed to help marketers tailor content to different audiences without increasing production time or cost.
One of the most notable additions is AI dubbing, which automatically translates and dubs video ads into multiple languages. This allows brands to reuse the same creative for international markets — a key advantage for advertisers targeting diverse linguistic audiences.
Meta has also added an AI-generated music feature within its video generation tool. The system analyses an ad’s visuals and message to compose background music that matches its tone, product category, and emotional intent — making the video more immersive and engaging.
In addition, Meta will start rolling out high dynamic range (HDR) enhancement for videos. The generative AI-powered feature boosts contrast and colour richness, improving overall video quality and making ads more visually striking.
On the image front, Meta’s persona-based image generation tool allows advertisers to automatically produce multiple versions of an ad designed for different consumer segments. For instance, if a brand sells headphones, the AI can generate one creative focusing on fashion for style-driven customers, another on sound quality for music enthusiasts, and a third on comfort for frequent travellers.
Alongside AI updates, Meta is improving how brands connect and collaborate with creators across its platforms.
The company is rolling out the Facebook Creator Discovery API, enabling advertisers and agencies to find creators more easily using filters such as keywords, audience demographics, and engagement rates. This makes the process of identifying suitable influencer partners more efficient and data-driven.
Meta is also expanding access to the Instagram Creator Marketplace API, allowing all advertisers, agencies, and third-party developers in supported countries to use it. Verified businesses on Instagram can now access the creator marketplace directly from Meta Business Suite, giving them a centralised space to manage partnerships and campaigns.
To make the most of organic content, Meta has updated its Partnership Ads Hub with AI-powered recommendations. Brands will now receive AI-suggested creator collaborations that can be quickly converted into partnership ads. According to Meta, campaigns that use creator content in partnership ads have achieved up to a 19% lower cost per acquisition (CPA) and 13% higher click-through rates (CTR) than standard campaigns.
The company is also testing new ways for creators to monetise collaborations. This includes affiliate integrations on Facebook and the ability for creators and brands to add product links directly to Instagram Reels, making creator content more easily shoppable.
These updates reflect Meta’s ongoing investment in AI-powered advertising infrastructure. Its Advantage+ suite, which uses automation and predictive models to help brands improve ad performance, now integrates more deeply with generative AI and creator ecosystems.
The aim is to help businesses of all sizes — from small advertisers to global agencies — create, personalise, and scale campaigns faster, using AI to adapt content to different audiences and formats.
By combining generative AI with enhanced creator discovery tools, Meta is positioning itself as a full-stack advertising platform that connects creative automation with influencer-driven storytelling.
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