New Initiative ‘Founder Vantage’ Targets Scalable Growth for Founder-Led Businesses

Marketing consultancy Umanshi Marketing & PR, founded by IIM-B alumna Tamanna Gupta, has joined hands with brand and marketing veteran and IIM-C alumna Manimala Hazarika to launch Founder Vantage — a structured Growth Acceleration Lab designed to help founder-led and family-run brands move from fragmented execution to scalable, system-led growth.

The program is aimed at businesses ranging from seed-funded startups to ₹1,000 crore family enterprises, where the founder continues to drive key decisions. Founder Vantage blends brand strategy, category design, investor communication and go-to-market execution into a unified framework that strengthens leadership narratives and market credibility.

“Most founders operate from instinct and agility — their greatest strengths — but often lack structured systems that can translate that vision into growth,” said Tamanna Gupta, Founder, Umanshi Marketing & PR. “Founder Vantage is about giving them both — the discipline and the drive — to scale without losing what makes them unique.”

The initiative introduces productised growth modules such as Category Design Labs, PR Sprint 90, and Investor Advocacy Packs, helping founders align purpose, brand, and communication to unlock long-term growth.

Manimala Hazarika, who has held senior marketing roles across consumer and B2B brands, added: “Founder-led businesses have immense conviction but often under-leverage their narrative potential. Our goal is to bridge that gap through strategic clarity, category positioning, and consistent storytelling that helps them win trust and scale sustainably.”

Over the years, Umanshi has worked with over 120 founder-led businesses across sectors — from legacy brands to fast-scaling startups. The new collaboration formalises a shared mission: to bring narrative-led growth discipline to India’s entrepreneurial ecosystem.

As the startup ecosystem evolves, Founder Vantage positions itself at the intersection of brand building, strategy, and systems thinking, giving founders the tools to lead with both instinct and intelligence.

“We’ve seen India’s founder community evolve from being instinctive to becoming brand-conscious,” said Gupta. “Founder Vantage is built to help them take that next leap — from vision to visibility to value.”