Own Your Body Names Hrithik Roshan Brand Ambassador

Nutraceutical brand Own Your Body (OYB) has roped in actor Hrithik Roshan as its brand ambassador as it looks to deepen consumer trust and expand its presence in India’s wellness market.

Founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, OYB offers stress relievers, energy boosters, and daily wellness supplements made with natural, vegan, and organic ingredients. The company claims its products are developed by AYUSH scientists and tested in NABL-accredited labs.

Speaking on the association, Rama Krishna Reddy, co-founder and CEO, OYB, said, “Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency. At OYB, we are filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice for us; his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission.”

Roshan, who has previously endorsed multiple health and fitness-led categories, added, “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body, a brand that keeps wellness simple and effective.”

The brand, currently available via marketplaces, quick commerce, and its direct-to-consumer website, plans to launch digital-first campaigns with Roshan. It is also eyeing expansion into new wellness categories as competition heats up in India’s nutraceutical space, which is projected to cross Rs 1 trillion by 2030, according to industry estimates.