TRU Realty’s Spectrum Life leverages India’s premium housing trend, positioning residences as lifestyle statements that appeal to aspirational professionals and reinforce brand-led luxury positioning.
The rise in high-value home launches—driven by a mix of post-pandemic lifestyle upgrades, hybrid work culture, and income growth
As premium housing becomes the new aspiration marker for India’s urban professionals, real estate brands are increasingly positioning projects as lifestyle statements rather than mere residential investments. The rise in high-value home launches—driven by a mix of post-pandemic lifestyle upgrades, hybrid work culture, and income growth—has made “premiumisation” the new marketing playbook across metros.
Riding this wave, emerging developer TRU Realty has unveiled Spectrum Life, a premium residential project in Mumbai’s Santacruz, in partnership with infrastructure and hospitality major Shrem Group. With an investment of Rs 110 crore, the project is expected to generate revenue exceeding Rs 200 crore by 2030.
Located on a rare freehold parcel in Santacruz, Spectrum Life spans half an acre and comprises two towers with 50 residences. The project includes amenities designed to appeal to aspirational professionals—a two-level parking basement, a 1,600 sq. ft. gym, a 2,000+ sq. ft. multipurpose hall overlooking the pool, and a 5,000+ sq. ft. sky garden. It also features the largest residential pool in the vicinity, positioning it as a community hub within a compact luxury setting.
Commenting on the idea behind the project, Sujay Kalele, CEO of TRU Realty, said, “For today’s buyers, a home is not just a residence but a statement of lifestyle and ambition. We have designed Spectrum Life to deliver premium living standards with absolute transparency and innovation, while ensuring it reflects the aspirations of professionals who demand both comfort and connectivity. Our vision is to create a community that matches the pace, energy, and global outlook of its residents.”
With prices starting at Rs 2.92 crore for 2, 3, and 4 BHK residences, the project targets high-earning professionals and global citizens seeking connectivity and credibility in Mumbai’s luxury corridor.
The launch comes amid a sharp rise in demand for premium housing. According to a JLL–NAREDCO report, the segment’s share in Maharashtra’s total housing launches rose from 43% in 2022 to 59% in 2025—reflecting how premium real estate is increasingly being marketed as an extension of one’s identity and success story.
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