Rajasthan Royals Partnership Signals BGauss’ Push Beyond Traditional EV Marketing

As India’s EV market moves beyond range and infrastructure, brands are now competing on culture and identity. Priyanka Kabra, Founder Director – Brand & Marketing, BGauss, shares how the brand is leveraging sport, fandom, and storytelling to build emotional relevance in the evolving EV space.

Why consistency, not reinvention, defines The Body Shop at 50

The Body Shop is not leaning on legacy but reworking how purpose shows up in a market where it’s now expected. Harmeet Singh outlines the shift from campaigns to continuous engagement, where credibility is built through consistency, participation, and everyday brand experience.

How Jindal Stainless is building a consumer narrative in a low involvement category

In a category driven by function, Jindal Stainless is focusing on what happens at the last mile. Consumers rarely have clear cues to verify authenticity, leaving room for doubt. The brand is now building a system that makes quality easier to recognise and trust.

How Schneider Electric India is aligning innovation with consumer behaviour

As energy becomes visible and interactive, Schneider Electric India is recasting it as a consumer experience. Rajat Abbi, VP – Marketing, explains how behaviour, not just technology, is reshaping how India engages with power.

At its first Delhi address, TATA Starbucks signals a shift from scale to depth

TATA Starbucks reopens its first Delhi store as a Reserve, signalling a shift in India’s coffee culture. With a sharper focus on craft, identity and experience, the brand is moving beyond routine consumption to shape how consumers engage with coffee.

Acer Enters Luggage, but the Real Battle Is Consumer Perception

Known for laptops and PCs, Acer is now entering India’s travel gear market with smart luggage. But this is less about suitcases and more about brand reinvention, as Acer looks to position itself as a broader lifestyle technology brand beyond computing.

How Lenexis Foodworks Is Turning Chinese Wok Into a Category, Not Just a Brand

The company is scaling beyond store count, building Chinese Wok, Big Bowl and The Momo Co. as category-first brands. With culture-led marketing, Tier II and III expansion, and sharper menu innovation, the company is turning everyday cravings into long-term consumer habits.

How HoABL is turning branded land into India’s next real estate category

The company is betting that India’s most unstructured asset class can be sold like a trusted consumer product- through branding, digital ownership and credibility-led marketing.

Can Premium Fragrance Go Mainstream? Bla Bli Blu Thinks So

The brand is betting on making premium fragrance more accessible by focusing on product quality, controlled sourcing, and honest positioning. With a product-first approach and growing traction, the brand is aiming to turn luxury scents into an everyday choice for Indian consumers.

Between Place and Personality: How Miiro is Shaping a New Kind of Stay in Europe

Miiro is carving a niche in Europe with design-led hotels rooted in local culture and personalised service. In a conversation with BrandWagon Online, Neena Gupta, CEO, Miiro Hotels, shares how the brand is building for travellers seeking more than just a place to stay.

BrandWagon Chai pe Charcha with Da Milano and Rosso Brunello’s Sahil Malik

Sahil Malik, Managing Director, Da Milano and Rosso Brunello speaks to BrandWagon Online about long drives, staying curious about design and technology, and the routines that shape his time beyond work.

The Creativity Shift: Why DOMS is Betting Big on Reinventing a ‘Functional’ Category

With children consuming content differently and adults rediscovering art as therapy, DOMS is aligning its strategy to a changing market where stationery is no longer just about utility.

BrandWagon Chai pe Charcha with CarDekho Group’s Anurag Jain

Anurag Jain, Co-founder & Group COO, CarDekho Group speaks to BrandWagon Online about finding balance through family time, the role of reading and reflection in decision-making, and the experiences that keep him grounded outside work.

How KALKI is Designing the Space Between Couture and Commerce

Saurabh Gupta and Nishit Gupta, Founders of KALKI, discuss how the brand carved out the accessible luxury space in wedding wear, built a storytelling-led marketing engine, leveraged celebrity validation, and scaled a diversified wedding ecosystem rooted in customer insight.

How Etihad Guest Is Building India’s Next-Generation Loyalty Play

Mark Potter, Managing Director, Etihad Guest, outlines how the programme is turning daily Indian spending into a flexible travel currency through strategic lifestyle partnerships.

Retail Expansion, Category Depth, Global Exploration to Power Suta’s Next Phase of Growth

Founded by Sujata Biswas and Taniya Biswas, Suta today sees a balanced revenue mix, with 65% coming from digital channels and 35% from physical retail, launched just two and a half years ago.

How Budget 2026 Reframes the Growth Playbook for Consumer Brands

Budget 2026 may not spark instant consumption, but it fixes the fundamentals. From agriculture and dairy to FMCG cash flows and manufacturing efficiency, the focus is on strengthening supply chains, rural incomes and brand scalability—preparing the ground for the next consumption cycle.

The Legacy Trap and the Relevance Test: Bata India’s Modernisation Story

“Legacy gives you trust, but it also raises expectations.” Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, on how the company is navigating relevance in a rapidly evolving consumer landscape.

BrandWagon Chai pe Charcha with Amway India’s Rajneesh Chopra

Rajneesh Chopra, Managing Director, Amway India speaks to BrandWagon Online about how he unwinds outside work, the role sport plays in shaping his leadership, and the simple routines that help him reset and recharge.

Why Personalised Customer Interactions Are Central to Tata Communications’ Growth Strategy

Sumeet Walia, Chief Business Officer, Tata Communications, breaks down how brands are moving beyond connectivity to focus on meaningful customer interactions, where context, personalisation and speed now define competitive advantage.